I've been reading Kevin Roberts blog recently http://krconnect.blogspot.com (he's the CEO of of Saatchi & Saatchi Worldwide). He's a very smart man who has learned a lot about marketing/how people tick.
Today I picked up a copy of his book Lovemarks. Over the next week, I plan to blog a few thoughts about it as I read.

To start here a few quotes:
* "Women wear clothes to make them feel good and to feel sexy. Women turn themselves on. Men like to look at women be turned on-to feel sexy is too know you're alive."